Inflatables for MILKA chocolate
The winter months of 2008/2009 were in the sign of the MILKA chocolate. During that season, Milka and its typical purple cow flooded winter resorts in the Czech mountains with its show not only to support sales of the “purple chocolate”, but also to make skiers’ stay more enjoyable. The inflatable tents and arches for that event were made by our company.
Apart from the promotion on mountain resorts, along with Milka we implemented also a "love" project. Its symbol was a giant inflatable heart hanging in front of the Flora shopping centre in Prague for a period of one month. An illuminated display was installed inside the heart counting down days until Valentine’s Day. Thanks to this big inflatable heart, many people were given a true chocolate heart on February 14. :-)
